About Freshfoodformula
We believe that plant-based cooking is not just a dietary choice—it's a celebration of flavour, nutrition, and creativity. Founded with a passion for making plant-based cuisine accessible to everyone, Freshfoodformula has grown into a trusted platform for home cooks, culinary enthusiasts, and anyone curious about transforming their kitchen into a plant-based haven.
Our mission is simple: educate, inspire, and empower people to discover the incredible possibilities of plant-based cooking through engaging online classes, practical techniques, and a supportive community.
The information on this site is for educational purposes only and does not constitute medical advice. Always consult a qualified healthcare professional before making health decisions.
Our Journey
Freshfoodformula began as a small idea: what if we could make plant-based cooking as easy and enjoyable as traditional cooking? From the very beginning, we recognised that many people wanted to explore plant-based eating but felt overwhelmed by conflicting information, complicated recipes, or a lack of guidance.
Today, we've created a comprehensive online platform that breaks down plant-based cooking into digestible, practical lessons. Our instructors combine culinary expertise with genuine passion, ensuring that every class is engaging, informative, and immediately applicable in your own kitchen.
What started in Berlin has evolved into a thriving community of plant-based enthusiasts, home cooks, and curious explorers—all united by the desire to cook delicious, nourishing food and live more sustainably.
Read Student StoriesOur Mission & Core Values
We are committed to democratising plant-based cooking and making it accessible, enjoyable, and empowering for everyone.
Sustainability
We champion plant-based cooking because it's better for the planet. Every recipe, every technique we teach is rooted in sustainable food practices.
Inclusivity
Plant-based cooking is for everyone—regardless of skill level, budget, or background. Our classes are designed to be welcoming and judgment-free.
Education
We believe in teaching not just recipes, but understanding—why certain techniques work, how flavours combine, and how to adapt meals to your needs.
Community
Learning is better together. We foster a supportive community where students can share experiences, ask questions, and celebrate their culinary wins.
Meet Our Team
Behind every class, every recipe, and every moment of inspiration is a dedicated team of plant-based cooking experts, educators, and community builders.
Julia Brenner
Founder & Lead Chef
Julia is a certified culinary educator with over a decade of experience in plant-based cooking. Her innovative approach to flavour-building and technique has inspired thousands of home cooks across Europe. When not teaching, she experiments with new recipes and explores local farmers' markets across Berlin.
Marco Keller
Curriculum Developer
Marco designs our course structures and learning pathways with meticulous attention to student progression. A former professional chef turned educator, he combines practical kitchen wisdom with modern teaching principles. He's passionate about making complex culinary concepts accessible and fun for learners of all levels.
Sophia Richter
Community & Student Support
Sophia brings warmth and expertise to every student interaction. Her background in community engagement ensures that our platform feels welcoming and supportive. She manages our feedback systems, coordinates student success stories, and helps create the inclusive environment that makes Freshfoodformula special.
What We've Built
Since our inception, we have focused on creating meaningful, lasting impact in the plant-based cooking community.
Comprehensive Classes
We've developed dozens of online classes covering everything from knife skills and sauce-making to advanced plant-based meal planning and culinary techniques used in professional kitchens.
Recipe Library
Our growing collection includes hundreds of tested, photographed, and detailed recipes—from quick weeknight dinners to showstopping entertaining dishes—all plant-based and full of flavour.
Growing Community
Thousands of students from Germany and beyond have joined our platform. They learn, share feedback, celebrate milestones, and inspire one another to explore plant-based cooking with confidence.
What Our Students Say
Real feedback from real learners—people who've transformed their relationship with plant-based cooking through our classes.
"I came to Freshfoodformula knowing absolutely nothing about plant-based cooking. The classes were clear, the instructors genuinely cared about my progress, and now I cook plant-based meals that my entire family loves. This has completely changed how I approach food in my kitchen."
Helena Schmitt
Munich, Germany
"As someone who's always loved cooking but wanted to explore plant-based options, Freshfoodformula was the perfect next step. The recipes are creative, the techniques are explained beautifully, and I've made genuine friends through the community. Highly recommend."
Andreas Weber
Berlin, Germany
"The instructors really understand what it's like to be new to plant-based cooking. They demystify ingredients, show you shortcuts, and celebrate your small victories. I've never felt more confident or excited about meal planning. This investment in myself was absolutely worth it."
Christine Eckstein
Frankfurt, Germany
Frequently Asked Questions
Have questions about Freshfoodformula? Here are some common ones we hear.
We combine practical technique, flavour science, and creative recipe development. Our instructors teach you not just what to cook, but why certain methods work, how to adapt recipes to your taste, and how to build confidence in the kitchen. Every class includes hands-on demonstrations, detailed explanations, and recipes you can immediately use at home.
Absolutely. Our courses are designed to meet students at all skill levels. Beginner classes start with fundamentals like ingredient selection, basic knife skills, and simple techniques. More advanced students can explore gourmet techniques, presentation, and specialised cuisines. You'll always find something appropriate for your level.
No. We teach using basic kitchen equipment that most home cooks already have—a knife, cutting board, pot, pan, and mixing bowls. We'll occasionally mention optional tools that can make certain tasks easier, but everything is designed to be accessible. We focus on technique and understanding rather than gadgets.
Once you join, you'll have access to our entire online platform. You can watch video classes on any device, download detailed recipe cards in PDF format, and access supplementary materials. All content is available whenever it suits your schedule—learn at your own pace, rewatch classes as many times as you want, and download recipes for offline use.
Yes. Beyond the classes themselves, we've built a supportive community where students share recipes, ask questions, post photos of their cooking, and celebrate successes. Our team is active in the community and responds to questions. You're not just buying content—you're joining a group of plant-based enthusiasts who genuinely enjoy helping one another.
Ready to Explore Plant-Based Cooking?
Join our community of students and discover what you can create in your kitchen. Browse our full course catalogue and find the perfect class to start your journey.